Brookside Capital Partners is pleased to announce its exit from UpSwell, LLC (“UpSwell”). Founded in 2008 and headquartered in Marietta, GA, UpSwell is a provider of turnkey, data-driven direct mail and digital marketing services to a wide variety of locally-focused consumer service industries, including automotive repair, healthcare and home services businesses. It utilizes its extensive experience and expertise to design and execute customized marketing campaigns that generate measurable and attractive returns on investment for its clients.

In February 2018, Brookside Capital Partners provided subordinated debt and an equity co-investment to support the acquisition of UpSwell by Clearview Capital Fund III, L.P., an affiliate of Clearview Capital L.P., a private investment firm headquartered in Stamford, CT with additional offices in California and Tennessee.

“Brookside Capital Partners was an important financing partner for us, once again, and we appreciate the support they provided to help fuel the growth of UpSwell,” said Geoff Faux, Partner at Clearview Capital.

‘Through every chapter of our transformation – from the transition period to the strong growth that followed – Brookside was more than a source of capital; they were a steady hand and true believer in our vision. We are grateful for their partnership over the past several years,” said Eric Goodstadt, CEO of UpSwell.

“We were pleased to have had the opportunity to work with Clearview Capital and the management team of UpSwell and proud of the growth that we accomplished together during the investment period,” said Neil Shah, Partner at Brookside Capital Partners. “This was an attractive outcome for all stakeholders and we wish the UpSwell team continued success.“

About Brookside Capital Partners

Brookside has invested $1.5 billion since its founding in 2001. We are a leading provider of flexible capital solutions to lower middle-market companies, typically in the form of subordinated debt, unitranche loans and minority equity co-investments. Brookside generally invests $5 million to $30 million per transaction and has the resources to complete larger transactions, as well, by partnering with limited partners and associates. As a firm, we believe in partnership, collaboration, and achieving results together. We value the relationships with our sponsor and management partners and seek to find credit solutions that work for each unique situation. We deliver on our promises.

Please contact us or visit brooksidecp.com or our LinkedIn profile for additional information. We welcome investment proposals and promise a prompt and confidential response.