Chicago, IL – May 10, 2024 – Svoboda Capital Partners LLC (“SC”), is pleased to announce that it has made a significant investment in Chicago-based Highdive Advertising, LLC (“Highdive” or the “Company”). Specific terms of the transaction were not disclosed.
Founded in 2016, Highdive operates as a creative-first advertising agency specializing in the strategy, development, and delivery of high-profile marketing campaigns for prominent brands. The Company provides a fully integrated service offering, primarily providing strategic, creative, and production services, across a variety of advertising channels, including digital, TV, print, earned activations, and more. Highdive differentiates itself by providing effective creative advertising solutions coupled with high-touch account services to each client – its mission is to create the healthiest client + agency relationships in the world. This strategy has garnered several nationally recognized awards for both Highdive and its marketing campaigns, including 4x USA Today Super Bowl Ad Meter First Place, Ad Age 2024 A-List, 4x Ad Age Small Agency of the Year, and 2x Crain’s Fast 50, among others.
Highdive is led by advertising industry veterans CEO/Owner Megan Lally and Co-Chief Creative Officers/Co-Founders Mark Gross and Chad Broude, who are supported by six additional leadership team members. The Company’s nine-person leadership team oversees an organization comprised of over 100 employees.
“We are thrilled to be partnering with Svoboda Capital as Highdive embarks on this exciting new chapter. Highdive’s foundation is centered around specific core values, which include prioritizing our people, maintaining high standards for our work, and delivering exceptional client service. Our partnership with SC provides us the opportunity and resources to achieve our ambitious growth plans while staying true to those core principles”, said Lally.
Gross and Broude added “our industry demands continual creative innovation to remain relevant. Our partnership with SC empowers us to push even further while continuing to invest in our people and culture, enabling us to drive increased growth for our clients in the years ahead.”
“We are very impressed by the co-founders and leadership team at Highdive and the great culture they have cultivated, which is evident in its industry-leading employee retention and strong client relationships,” said John Svoboda, Managing Director at SC. “Our partnership with Highdive is consistent with our firm’s continued focus on investing in and supporting great professional services companies. We look forward to assisting Highdive as the agency continues to innovate and expand its service offerings to meet the evolving needs of its clients.”
For more information on Highdive, please visit www.highdiveus.com.
Spring Advisors served as Highdive’s financial advisor and investment banker for this transaction. Kilpatrick Townsend & Stockton LLP (“KTS”) served as the legal advisors to Highdive. KTS Legal Counsel served as the legal advisors to SC.
About Svoboda Capital Partners LLC Svoboda Capital Partners LLC is a Chicago-based private equity firm with over $400 million of capital under management. Founded in 1998, SC identifies, invests in, and helps build excellent business services companies. SC typically makes investments of $10 to $20 million per company in partnership with management teams. For more information on SC, please visit www.svoco.com.
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